As part of Thrasher Foundation Repair's SEO and content strategy, I spearheaded the creation of a series of customer testimonial videos designed to engage potential customers. The videos were used throughout the website and within marketing materials to guide homeowners through their decision-making process. I produced and directed the videos alongside my favorite creative partner, Anthony Banks, to build trust and credibility with our audience.
Goals
- Provide valuable educational content to homeowners while aligning with key SEO keywords to boost online visibility.
- Support lead nurturing efforts
- Build brand authority as a trusted expert in basement repair, radon mitigation, crawl space repair and encapsulation, and safety solutions.
Key Contributions
- Developed an SEO-driven content strategy that informed the topics and ensured high search engine rankings.
- Partnered with designer and video editor Anthony Banks to create visually appealing, easy-to-digest video content
- Drafted questions, conducted interviews, and coordinated production details
Outcomes and Impact
- Improved website traffic and search engine rankings by addressing key homeowner queries with optimized content.
- Strengthened the nurturing funnel by providing meaningful, actionable resources that guided homeowners from awareness to decision-making.
What Made This Project Memorable
Creating this video series was a deeply rewarding process, as it combined my love of storytelling with technical expertise. Collaborating with Anthony Banks to bring the videos to life allowed me to stretch my creative skills and create a cohesive content strategy that resonated with homeowners. Seeing the measurable impact of these resources on lead generation and brand awareness solidified the importance of blending education with actionable solutions in marketing.
