At Velocity Clinical Research, I led the development and execution of a robust social media advertising strategy designed to drive participant recruitment across 80 research sites in the U.S. and Europe. This initiative included building and managing an in-house media buying team, overseeing creative development, and implementing performance dashboards to empower site-level teams with actionable insights for decision-making.
I facilitated team growth by training an internal transfer from accounting to join the media buying team, fostering cross-functional skill development and contributing to our operational efficiency.
Through a combination of targeted paid campaigns and organic content strategies, we generated 5,000+ potential study participant leads per month, supporting clinical trial enrollment goals across our global network of sites. This program not only optimized participant acquisition but also delivered measurable performance improvements aligned with business objectives.
