In my role at Velocity Clinical Research, a leading clinical trial site management organization, I spearheaded efforts in SEO, content strategy, and lead generation, combined with paid media strategy and automation initiatives. Recognizing that a strong online reputation significantly impacts search engine optimization (SEO), I strategically integrated media relations, community outreach, and networking to amplify SEO results.
Approach
- SEO Best Practices Guide: Authored and distributed a comprehensive guide to align internal teams and ensure consistent application of SEO principles.
- Cross-Functional Collaboration: Partnered with various departments to identify opportunities for SEO enhancements (patient feedback and online review collection, for example) and leveraged existing relationships for improved digital presence.
- Content Strategy & Execution: Implemented targeted content initiatives designed to drive engagement and support lead generation objectives.
Results
Through these combined efforts, I successfully achieved a 4X increase in monthly organic web traffic within one year, strengthening Velocity Clinical Research’s position in the market and expanding its reach to both participants and potential business partners.
