At Velocity, I led the creation, development, and distribution of a comprehensive Partner Practice Co-Marketing Toolkit to facilitate collaboration and drive local awareness for clinical research sites embedded within partner clinics. This initiative supported practices like Cincinnati Midwest Eye Center, empowering them to seamlessly co-promote clinical studies while enhancing their visibility and reputation as contributors to the advancement of medicine.
The toolkit was designed to be an all-in-one resource, providing partners with professionally crafted materials that were easy to implement and tailored to engage patients across multiple touchpoints. Key deliverables included:
- Physician-to-Patient Letters: Customized messaging from clinic physicians explaining the importance of clinical research and setting expectations for patients. These letters could be mailed, emailed, or distributed in-office.
- Clinical Trials Webpage Content: Ready-to-use content encouraging practices to create dedicated website pages, driving awareness and prompting doctor-patient conversations about clinical trials.
- Website Badges: Velocity-branded badges for partners to add to their websites, linking directly to clinical trial details.
- Social Media Content: Guidance and assets for sharing relevant posts from Velocity’s social channels to boost local engagement.
- Print Materials: Informational flyers and handouts for display in office spaces, exam rooms, or distribution during patient visits.
By building and distributing this toolkit, we enabled partner practices to promote research opportunities effectively, increasing visibility within their communities and attracting both clinical trial participants and new patients. This co-marketing effort was complemented by Velocity’s broader site support, including press releases, online advertisements, and localized outreach, creating a consistent and professional brand presence across channels.
