As part of Thrasher Foundation Repair's SEO and content strategy, I spearheaded the creation of a series of homeowner-focused videos designed to educate and engage potential customers. The videos were used as nurturing tools to guide homeowners through their decision-making process.
The Indoor Air Quality 101 video which I wrote and directed alongside my favorite creative partner, Anthony Banks, blended technical insights with approachable language to build trust and credibility with our audience.
Goals
- Provide valuable educational content to homeowners while aligning with key SEO keywords to boost online visibility.
- Support lead nurturing efforts
- Build brand authority as a trusted expert in radon mitigation, crawl space repair and encapsulation, and safety solutions.
Key Contributions
- Developed an SEO-driven content strategy that informed the topics and ensured high search engine rankings.
- Partnered with designer and video editor Anthony Banks to create visually appealing, easy-to-digest video content that balanced technical information with user-friendly language.
- Wrote engaging, informative content tailored to address homeowners' pain points and frequently asked questions.
Outcomes and Impact
- Improved website traffic and search engine rankings by addressing key homeowner queries with optimized content.
- Strengthened the nurturing funnel by providing meaningful, actionable resources that guided homeowners from awareness to decision-making.
What Made This Project Memorable
Creating this video series was a deeply rewarding process, as it combined my love of storytelling with technical expertise. Collaborating with Anthony Banks to bring the videos to life allowed me to stretch my creative skills and create a cohesive content strategy that resonated with homeowners. Seeing the measurable impact of these resources on lead generation and brand awareness solidified the importance of blending education with actionable solutions in marketing.
