Driving global marketing success through data-driven strategies and effective collaboration
Key Challenges and Solutions
Challenge: Managing marketing operations and demand generation in a highly dynamic and fast-paced environment
Solution: Refined paid media strategies, implemented campaign measurement processes, and created a custom ROI dashboard to align marketing efforts with new business objectives.
What I Learned
This role emphasized the importance of clear communication, trust, and strong direction within a team. I learned how agile principles can enhance not just development but marketing initiatives, aligning teams with a shared vision while effectively managing expectations and celebrating success.
Skills Mastered
- Vendor management and cross-team collaboration
- Advanced ROI measurement and data visualization
- Global paid media campaign strategy and execution
Tools & Technologies Used
Power BI, Salesforce CRM, Wordpress, Google Analytics, SEMrush
Most Memorable Project
Leading the marketing website rebuild, I spearheaded the initiative to complete the bulk of the build alongside a team of five in just 24 hours during Proxibid's annual ShipIt Day (modeled after Atlassian’s). This fast-paced, collaborative effort required meticulous preparation, including coordinating internal resources, developing a clear project plan, and ensuring all content was optimized and ready for deployment. The result was a site that aligned seamlessly with Proxibid's brand identity, met key functionality requirements, and delivered an improved user experience. This project showcased our team's ability to execute under tight timelines while maintaining high quality and attention to detail.
