Transforming digital strategies to drive visibility, engagement, and lead generation for a trusted home improvement brand
Key Challenges and Solutions
Challenge: Improving online visibility and reducing bounce rates for a rapidly growing business
Solution: Implemented an integrated digital ad strategy and optimized the website, achieving a 99% increase in organic web traffic YoY and a 55% reduction in bounce rate.
What I Learned
Words and messaging matter—both for marketing and for aligning internal teams on a single vision. Assuming good intent and fostering collaboration are keys to success in business and in life. I also learned that everyone has value, but it’s essential to find the right fit for their skills and contributions.
Skills Mastered
- SEO and digital advertising strategy
- Content creation and lead-generation campaign planning
- Internal team and vendor onboarding and integration
Tools & Technologies Used
Google Analytics, SEMrush, WordPress, email automation platforms, Salesforce CRM, Zapier, Meta Ads Platform
Most Memorable Project
Refining the paid media strategy and integrating paid and organic social media and PR functions to create a cohesive approach that drove measurable results across multiple platforms.
