Managed a diverse portfolio of B2B and B2C clients, including high-profile agriculture, outdoor recreation, and nonprofit accounts, while delivering strategic marketing solutions and measurable results
Key Challenges and Solutions:
Challenge: Balancing the needs of multiple clients with varying budgets, goals, and industries, while ensuring seamless communication between clients and internal teams.
Solution: Delivered strategic plans tailored to each client, presented complex marketing strategies to executives and non-marketers, and collaborated cross-functionally to drive successful campaigns.
What I Learned:
I gained a deep appreciation for the scale and complexity of client industries, especially agriculture. This role taught me how to tailor strategies to budgets, navigate the challenges of agency fit, and ensure every project aligns with broader business objectives.
Skills Mastered
- Account management and relationship building
- Strategic planning and execution for diverse industries
- Budget and profitability management
Tools & Technologies Used
Microsoft Office Suite, CRM platforms, Google Analytics
Client List
Agriculture/Industry:
FMC (herbicide, pesticide, and fungicide brands)
Reinke Irrigation
AGP
AgriClear
EvoSci Biotech
Merck Animal Health
Charah
Outdoor Recreation:
Woolrich
Humminbird
JCB
Non-Agriculture/Local/Nonprofit:
Do Space
Urban Libraries Council
Northeast Community College
Buffett Early Childhood Institute
Most Memorable Project:
Toward the end of my time at Swanson Russell, after focusing primarily on agriculture and outdoor recreation accounts, I had the opportunity to contribute to a dynamic local RFP process. This effort culminated in the naming and branding of Do Space, a groundbreaking community information and technology resource library. Watching Do Space grow into a nationally recognized model for urban libraries has been incredibly rewarding, showcasing the lasting impact of strategic branding on community initiatives.
