Hi, I'm Jess.

Marketing Strategist + Team Leader

Nearly 15 years ago, fresh out of college and starting my career at an advertising agency in Lincoln, Nebraska, I was asked if I was “a creative.” As a newcomer to ad agency lingo, I realized they meant a designer or copywriter.

I answered, “Well, I am creative, but I work in account service.” Even then, I knew that creativity wasn’t limited to one role—it’s the backbone of marketing at every level.

Since then, my love for the art and science of advertising has only grown. My career has taken me through diverse marketing challenges and down exciting rabbit holes, from mastering enough HTML to be dangerous to staying curious in this constantly evolving field.

In recent years, I’ve worked on in-house marketing teams, aligning digital strategies with business goals and driving measurable results. I specialize in developing marketing and brand strategies, crafting website content, optimizing SEO, running online advertising campaigns, building email and lead-nurturing workflows, and implementing measurement and automation tools.

Helping brands thrive through creative storytelling and data-driven marketing

My colleagues would probably say that my portfolio should be built out of spreadsheets and automation workflows. A lot of my work is digital, but I consider myself a generalist by nature. I like to think big-picture and center marketing and advertising strategies around business goals, needs, and budget.